shop small in el sereno
This is a list of some of my favorite small businesses in El Sereno (or outside El Sereno but owned by longtime El Sereno residents). Please contact me to add your business or share one that you love!
food
Don toños (fresh homemade mexican food down the street from the salon on eastern. my favorite place for lunch).
mariscos los lechugas (the best fish taco and ceviche you’ve had in your life)
hangaburs smashburgers (drool-worthy burgers - POP UPS only. FOLLOW THEM TO SEE WHERE THEY WILL BE)
layers Donuts (the best donut i’ve ever had - POP UPS only. FOLLOW THEM TO SEE WHERE THEY WILL BE)
Evil Cooks (prepare for your brain to explode. it’s so f*ing good. fridays and saturdays at 2461 eastern ave. FOLLOW THEM TO SEE WHERE else THEY WILL BE)
Honey Man of El Sereno (local honey from a little stand near the library)
The Village Mart (delicious ceviche and sandwiches)
Holy Grounds Coffee (a neighborhood staple with an incredible PATIO garden. also has a cute shop selling locally made goods. great place to shop for gifts!)
hers bakery (vegan and non-vegan pastries)
La Cocina (family owned business with incredible gorditas)
Tirzahs mexi-terranean (EL SERENO owned MEXICAN / mediterranean CAFE on valley. it’s so good!)
Birria Pa La Cruda (the best birria in la - la taco and I agree. local el serenan owned and operated - carlos is the best! POP UPS ONLY. FOLLOW THEM TO SEE WHERE THEY WILL BE)
east los musubi (longtime local and FAMILY OWNED MAKERS OF THE BELOVED JAPANESE/HAWAIIAN COMFORT FOOD)
EGG SERENO (fresh eggs from very happy chickens living the life on an urban farm el sereno. local pickup or delivery. dm to order)
MONTEREY DONUT (IN THE FRESCO PARKING LOT. THE BEST MELT-IN-YOUR-MOUTH OLD-SCHOOL GLAZED DONUT THAT EVER WAS)
HELLO CAKE GIRL (EL SERENO OWNED VEGAN BAKESHOP IN BOYLE HEIGHTS)
EL SERENO NIGHT MARKET (EVERY WEDNESDAY. A ROTATION OF SO MANY AMAZING LOCAL VENDORS POP UP HERE)
milpa grille (BOYLE HEIGHTS CAFE THAT HOSTS KITCHEN TAKEOVERS FOR MANY LOCAL AND EAST LA FOOD VENDORS. FOLLOW ON IG FOR DATES)
EL VAQUERO (YUMMY TACOS DORADOS AND CHILEQUILES, AND EVERYTHING ELSE! LOCAL FAMILY OWNED)
zingo tacos (Family-owned Tijuana style mexican food. Yum!)
secret pizza (New York style pizza just like when I used to live in NYC…They nail it! Pizza drops weekly…follow them to find out how to order)
makers, shops, vintage, apothecary, and fitness
shop serene natural dye designs (the sweetest hand dyed napkins and yarn art. shop on instagram)
Amigas (walk from the salon. the sweetest curated vintage clothing and homegoods)
brujita tattoos (beloved human and the only person i’d ever consider tatooing myself with)
brujita skincare (incredible clean beauty skincare that performs)
the aerial house (gorgeous space for aerial fitness and event rentals)
MAMA MIA STYLES (HAND DYED GOODNESS WHOSE PROCEEDS GO TO MIA’S COLLEGE FUND)
DIOSA GLAM COSMETICS (LATINX OWNED CRUELTY FREE AND VEGAN MAKEUP)
THE GODDESS MERCADO (COLLABORATIVE BOUTIQUE OF ALL LATINX WOMXN OWNED BRANDS)
csl bodycare (handmade herbal blends. nurse-formulated.)
reiki with chayo (pops up at sunday morning and elsewhere locally. Mama, community member, activist and healer)
good mood creative space (DANCE STUDIO AND HOST OF COMMUNITY MAKER MARKETS)
mas amor boutique (clothing boutique that gives back)
cosmic mama creations (local mama and maker of soaps and body butters)
luna stone vintage (curated vintage and nostaligic gifts. Etsy shop and pops up at local flea markets)
eastside proyecto (the sweetest small batch concrete goods)
artemisa femmes (jewelry adornment for warriors, especially femmes, non-binary foks, and all bodies)